'Page Flip' Search the book, we'll save your place
'Page Flip' Search the book, we'll save your place
Embedded Files
P★ PATENTED ★
Project Goal
Project Goal
Page Flip allows customers to confidently flip back and forth between pages, knowing that Kindle will save their place. As customers turn pages, Page Flip automatically pins their page to the side of the screen, so they can return to it. All of their notes, annotations, and bookmarks are visible, so they can easily find what they’re looking for.
Customers can also zoom out (bird’s eye view) and quickly skim through multiple pages.
Challenges
Challenges
Design a reading experience that is quick and straightforward and establishes trust with new and existing customers.
Make digital book non-linear navigation easier than physical book navigation.
Make it easy to navigate to personal notes, maps, charts, and diagrams and return to the current page.
Ensure the design will work on Android, iOS, and E-reader platforms.
Approach
Approach
Revisit all existing user research, specifically at the reading product level, to identify a cross-section of direct user concerns.
Conduct multiple user studies.
Collaborate with the front-end development on timing and animation.
Create new information architecture and pattern structure for Kindle.
Conduct multiple leadership presentations.
My Role
My Role
Project Lead
Sr. Designer Amazon
5 months design
5 months development
Design Solution
Design Solution
1. Customer taps to get into book navigation and swipes to go back and reference a map earlier in the book.
2. Customer’s most recently read page is pinned to the side of the screen, so they can confidently return to it.
3. Customer can visually scan through the book at a ”bird's eye” level, making it easier to navigate to a chapter, map, or personal note without needing to memorize the location.
4. Customers can scan to easily find personal notes and highlights.
5. The ”bird’s eye” view on E-reader has additional space constraints since touch controls are larger.
6. E-reader requires additional controls for navigation because it has paginated navigation.
Page Flip “pins” your current page to the side of the screen when you swipe away from it to explore other parts of the book. Tap your pinned page to instantly jump back to it.
Outcomes
Outcomes
Raised the Kindle iOS app to 5 stars for the first time in 18 months.
1.1 million customers using Page Flip daily on LCD; 300,000 on E-reader
Received ★ 2 US Patents ★
No. 9,778,824
No. 10,514,830
Cross-platform (iOS, Android, E-reader) launch
Industry Standard - Competitors are emulating the experience. (Play Books, Libby, Plus...)
Articles
Articles
Acclaim from Don Norman
Acclaim from Don Norman
“I find it just wonderful to read. It really changed my reading life, just brilliant. Thumbs up. Two thumbs up."
“I find it just wonderful to read. It really changed my reading life, just brilliant. Thumbs up. Two thumbs up."
“A clever innovation in usability.”
“A clever innovation in usability.”
~Don Norman
Don Norman is a thought leader in the interaction design space and the author of The Design of Everyday Things. Wiki
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