Kindle App Redesign
Kindle App Redesign
Embedded Files
Project Goal
Project Goal
All-new Kindle App for Android and iOS makes it easier than ever to read and connect with friends. The Kindle app features a new look and feels inspired by books. Details include larger book covers, new fonts, a new app icon, and new light and dark background themes.
The new bottom bar navigation automatically shows an icon of the book customers are currently reading, making it easier than ever to get back to reading at any moment.
Challenges
Challenges
Define a direction to help customers improve navigation and engagement in home, library, and store.
Instantly recognize Kindle as a unique reading brand.
Create a design inspired by reading. The design inspires customers to read more and anticipate the experience of reading.
Be bold enough to captivate. The app never becomes tired or stale, even after daily use.
Approach
Approach
Research into UX job descriptions, specifically as they pertained to process of finding and discovering.
Peer/team organization analysis to evaluate the storytelling and User Experience
Collaborate with the front-end and back-end development on timing and animation
Create new information architecture language and pattern structure for Kindle
Align with visual design on new format and home
Conduct multiple stakeholder presentations
My Role
My Role
Project Lead
Lead UX: 2 team members
6 months
Design Solution Highlights
Design Solution Highlights
1. The search bar is always available, so whether a book is in the customer library or the store, it is easy to find.
2. It is easy to find and return to the most recently read title.
3. Home provides access to books customers have expressed interest in and to personalized recommendations.
4. Placing a book in the bottom bar makes it easy to return to it from anywhere in Home, Library, or Settings.
5. The bookstore is part of the primary navigation, making it easier to find the next great read.
6. Settings and Help are part of primary navigation, reducing Customer Service calls.
Video of Kindle app
Video of Kindle app
“A great advancement with discovery and integration.”
“A great advancement with discovery and integration.”
Geekwire
Outcomes
Outcomes
Cross-platform: iOS & Android launch.
The new Kindle app was highlighted for Kindle’s 10-year anniversary.
This design is still today's Information architecture.
Competitors are emulating the experience.
Since announcing the new Kindle app on October 24, 2017, more than 200 articles have been published covering the design.
Articles
Articles
Page updated
Google Sites
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