Social Conversations in Kindle

Project Goal

Allow Kindle readers to share notes and highlights directly from the book with friends and the Goodreads community. From the Notebook, they can also manage their shared annotations and receive newsfeed updates and in-app notifications when their Goodreads friends and followers like and comment on the notes and comments.

In the near future, the customer will be able to have an in-book dialogue focused on a chapter they have recently completed. This project is a 0 to 1 since almost all social activity happens outside of the reading experience.

Challenges

Define a direction to help customers share notes, highlights, and personal comments without leaving the book they are reading.
Ensure the design did not permit a customer to accidentally discover spoilers in the story.
Align project team by facilitating a week-long "Design Sprint" with Product, Design, and Engineering to define the direction of the potential solutions.
Ensure stakeholders were part of the decision-making throughout the design process.

Approach

Facilitated a Design Sprint with nine participants
Coordinated and facilitated research
Created and presented to stakeholders
Create new information architecture and pattern structure for Kindle
Facilitated between Goodreads and Kindle leadership

My Role

Player Coach
Design Sprint Facilitator
Research Coordinator
5 months

Design Solution

1. Customers can add personalized comments in a note or highlight, allowing them to share with a book group or friend.

2. Customers can select and manage notes and highlights within the book that they want to post to their friends and the Goodreads community.

3. Customers always have control to see what is published to Goodreads.

4. After completing a chapter, customers can receive newsfeed stories from their friends on comments, notes, and highlights.

5. Customers always have control, from a single, central location, to see what is being shared.

Video

Video of new Kindle app Showing its easier than ever to read and connect with friends

Outcomes

Launched notes sharing and highlights from Kindle iOS to Goodreads
Conversation engagement on Kindle iOS and Goodreads surfaces increased 540% for first 9 months of 2017.
Successful cross-team collaboration between Kindle and Goodreads.
Delivered an experience based on results from sprint and research.

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